Advantages of augmented reality technology to improve the user experience within commercial spaces

Document Type : Original Article

Author

Interior design and furniture Department, Faculty of Applied Arts, Egyptian Russian University, Badr City, Cairo-Suez Road, 11829, Cairo, Egypt.

Abstract

Shops with their traditional status have lost their vitality and attractiveness to the contemporary user in light of the era of technological development. As the user has become linked to modern digital means, every user has a personal mobile phone that serves as a mobile computer that he relies on for many of his daily activities; Thus, introducing technological technologies into the design of commercial spaces has become considered a smart solution to link the user to the space and make him interact with it in an invisible virtual space behind the screens.

In this research, augmented reality will be addressed in improving the user experience within commercial spaces, and how the components and elements of this technology can be used to create an interactive relationship between space elements and user behavior, with a review of some models that illustrate in commercial activity. Where the entered data is integrated with the real environment and the user is placed in a more efficient, interactive and more enjoyable environment, so that the user feels that the surrounding environment and its components are part of the real world in which he lives and not separate from it, and thus the philosophy of space has changed and it has been transformed into a medium that transmits information through augmented reality technology.

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ERU Research Journal
Volume 4, Issue 1
January 2025
Pages 2318-2329

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